A bow maker in Singapore has swapped horsehair for human hair as
part of a promotion for a shampoo brand.
Paul Goh's services were called upon by the Singapore and Manila
branches of advertising agency J. Walter Thompson, which wanted to
find a new way to demonstrate the promise of strong hair. Goh
replaced the horsehair on four violin bows with human hair that had
been washed and conditioned with the shampoo.
A Filipina group then used the bows in a concert in a Manila
shopping mall, billed by the agency as the world's first human
hair quartet. The group played 40 songs, clocking up four hours
of music, with apparently 'zero hair breakage'.
Photo: JWT
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