For Subscribers

Analysis August 2024: String quartets and the ‘Bridgerton effect’

2024-07-19T08:31:00

South Downs Strings

String quartets have seen a surge in business from weddings and events – all thanks to the success of one particular Netflix series. What can we learn from the so-called ‘Bridgerton effect’?

A string quartet topped the Billboard Classical Albums chart in the US in May – with an album of Taylor Swift covers. One of the most popular contemporary string ensembles in the world, with over two billion streams, the Los Angeles-based Vitamin Quartet features a rotating cast of musicians and producers. It has been arranging and releasing pop covers and classical crossover for 25 years…

Already subscribed? Please sign in

Subscribe to continue reading…

We’re delighted that you are enjoying our website. For a limited period, you can try an online subscription to The Strad completely free of charge.

  • Free 7-day trial

    Not sure about subscribing? Sign up now to read this article in full and you’ll also receive unlimited access to premium online content, including the digital edition and online archive for 7 days.

    Free trial

    No strings attached – we won’t ask for your card details

  • Subscribe 

    No more paywalls. To enjoy the best in-depth features and analysis from The Strad’s latest and past issues, upgrade to a subscription now. You’ll also enjoy regular issues and special supplements* and access to an online archive of issues back to 2010.

    Subscribe

 

* Issues and supplements are available as both print and digital editions. Online subscribers will only receive access to the digital versions.