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Analysis February 2025: Star string players targeted online

31 January 2025

SM

Some of the world’s top string players have become targets for online scammers – and it doesn’t stop there. What steps should all musicians take to help protect their fanbase?

Online scammers are using increasingly sophisticated AI tools to target fans of high-profile classical musicians. The fraudsters deploy authentic-sounding social media posts or direct messages, voice cloning and even deepfake videos to try to gain fans’ trust and manipulate them. In the past two years Midori, Itzhak Perlman, Anne-Sophie Mutter, Nemanja Radulović and Gautier Capuçon have all posted warnings to their social media followers…

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